IMPORTANT ADVERTISING POLICY MEMORANDUMTO: All CDL Enterprises Dealers
FROM: Terry Lovett, President/CEO
DATE: June 4, 2004
CDL Enterprises (“CDL”), has developed numerous products that it distributes
under its T-BAGS®trademark and associated logo (collectively the “Marks”). CDL also holds
copyrights to the material in all of its catalogs and advertisements. In order
to monitor the use of its Trademarks and copyrights, CDL has adopted the
following policies for its valued dealer network.
CDL does not in any way restrict or limit the price at which a Dealer (including
any retailer or reseller) sells any of the T-BAGS® branded products that
it distributes, but CDL does enforce an Advertising Policy, which is intended
to preserve the goodwill and market reputation of CDL and its Marks.
It is CDL’s policy that no Dealer may use CDL’s Marks including, without
limitation, T-BAGS®and/or any similar marks or derivatives thereof, or any of CDL’s materials that
are subject to copyright protection (“Copyrighted Materials”),in connection
with any advertising, publication, catalog, web page, or other printed, audio,
video, or electronic material unless the Dealer complies with the following
requirement:
"No Trademark may be used in any advertisement, catalog, or
publication, whether printed, audio, video, or electronic, if the product price
is also used in that advertisement, catalog, or publication, unless the price
used is the current manufacturer’s suggested retail price as published by CDL.”
Advertising practices that have the effect of reducing the advertised price
below the level in the above Advertising Policy, such as, for example,
combining a product carrying a CDL Mark or trade name with a “free” product or
in a “package” with other products or with a discount coupon, also violate the
Advertising Policy.
This policy does apply to non-current products. If CDL discounts its dealer
price on non-current inventory it will also reduce the suggested retail price
on those products. The Dealer can advertise using that reduced suggested retail
price, provided that the Dealer clearly indicates in its advertisements that
the product advertised is non-current product.
To be sure that advertisements or publications comply with the CDL Advertising
Policy, a Dealer can submit the advertisement or other publication to CDL for
approval prior to printing and distribution. Please allow additional time when
using CDL Marks in advertisements and publications. These requests for approval
can be submitted by fax directly to CDL at its office in Costa Mesa,
California, attention President, and CDL will respond to these requests within
three (3) business days.
If a Dealer’s advertising material contains prices other than suggested retail
prices and the advertising material was not pre-approved by CDL, the
Advertising Policy will be enforced in the following manner:
FIRST OFFENSE: Dealer will receive a documented notice of violation (“Notice”) and will
be given thirty (30) calendar days to remove the offending print advertisements
from publication and distribution and three (3) business days to remove any
offending electronic advertisements from web pages or Internet sales sites.
SECOND OFFENSE: Dealer will receive a Notice and will be placed on
a non-ship basis for a period of thirty (30) days from the date of the Notice
with regard to all T-BAGS®products.
THIRD OFFENSE: Dealer will receive a Notice and will be placed on a
non-ship basis indefinitely with regard to all T-BAGS®products.
CDL grants to its Dealers a non-exclusive, non-transferable worldwide license,
for as long as the Dealer is selling products carrying a CDL Mark, to use CDL’s
Marks and Copyrighted Materials, provided the Dealer complies with this
Advertising Policy. CDL further grants to its Dealers a non-exclusive,
non-transferable license, for as long as the Dealer is selling products
carrying a CDL Mark, to reproduce, distribute, and display Copyrighted
Materials in order to promote and sell CDL’s products worldwide. Dealer
recognizes that CDL has an exclusive right to all Marks used by CDL to identify
its products, and Dealer agrees that Dealer will not claim any right, title or
interest therein. Nothing herein shall be construed to give Dealer any right,
title or interest in CDL’s Marks and trade names or Copyrighted Materials. For
purposes of this Advertising Policy, “advertisement” is defined as any
advisement, announcement, information, publication or notice given or made by a
Dealer in connection with the solicitation of business or sales of the products
covered by the CDL Advertising Policy in whatever medium is now known or
hereafter developed including print, radio, telegram, television, handbill,
sign (except signs in the Dealer’s retail store), catalog, letter (including
e-mail), electronic media, telecommunication, internet or online auction. For
purposes of Internet sales the entire web site, including the “shopping cart”
or similar web site location, will be considered part of the “advertisement” if
it can be accessed by links contained on or within the web site.
Any violations of this Policy and/or any apparent unauthorized use of CDL’s
Marks or Copyrighted Materials should be reported to CDL.
CDL enjoys its relationship with all of its Dealers and wants to work with each
Dealer to make the Dealer’s business as successful as possible. CDL hopes that
each Dealer will respect CDL’s need to protect its Marks and Copyrighted
Materials and will assist CDL by complying with this necessary Advertising
Policy.